Your ACoS has my
name on it.
Amazon PPC management powered by proprietary software — built for COSMO and Rufus.
3
brands
$1M+
managed
Zero
black boxes
What I do
Three focused services. No fluff packages, no upsell traps.
PPC Management
- Full campaign architecture (SP, SB, SD)
- Keyword harvesting & negative refinement
- Bid optimization via proprietary engine
- Budget pacing & dayparting strategy
- Bid decisions tied to contribution margin, not just ACoS — because the right number depends on your actual costs (Growth & Scale)
- Sponsored Display retargeting re-engages shoppers who viewed but didn't buy — converting warm audiences at 2-4x the rate of cold traffic
- Weekly performance reports with action items
Listing Optimization
COSMO-ready listings. Rufus-optimized copy.
- COSMO-optimized titles & bullets (intent-first, not keyword stuffing)
- Rufus-optimized copy — answers the questions Amazon's AI asks
- Backend search term optimization
- A+ Content strategy & copywriting
- Competitor keyword gap analysis
Image Optimization
- Main image click-through rate audit
- Infographic & lifestyle image direction
- A/B test planning for hero images
- Brand consistency across catalog
- Mobile-first image sizing
Account Management coming soon — full catalog oversight, marketplace expansion, and inventory alerts.
How I work
Four steps. No mystery, no magic — just a repeatable system that compounds over time.
Audit
Deep-dive into your account structure, search terms, and wasted spend. Includes COSMO-readiness check (semantic search optimization) and Rufus coverage analysis (which buyer questions your listing answers). No charge.
Build
Restructure campaigns from scratch. Clean targeting, proper match types, real budgets. Campaign structure accounts for Q2-Q3 seasonality — Prime Day bid strategy planned weeks in advance, not the day before.
Optimize
Proprietary software runs daily bid adjustments, keyword harvesting, and negative refinement.
Report
Transparent weekly reports with real metrics. No vanity dashboards, no hidden data.
I don't just manage campaigns.
I built the system that manages them.
Decision engine
Algorithmic bid management that runs daily — adjusts bids based on ACoS targets, conversion velocity, and spend pacing.
Built by a PPC manager
Not a generic SaaS. Every module solves a real problem I faced running campaigns at scale.
COSMO & Rufus intelligence
Extracts real buyer questions from Amazon's Rufus AI and optimizes listings for COSMO's semantic search. VOC pre-validated by Amazon — not guesswork.
Full transparency
You see every change, every bid, every keyword move. The same dashboard I use.
Built-in CRM with SLA alerts
Task tracking, deadline alerts, and SLA monitoring baked in. Nothing falls through the cracks.
AI-assisted, human-decided
The system recommends. I approve. No black-box automation making decisions you can't see.
19
modules
5
areas
80%
less manual work
8 min
reports
Results that speak
Real accounts. Real numbers. Names withheld for confidentiality.
From zero to +177%
+177%
Revenue growth
45 days
Time to profit
Brand new product, no reviews, no ranking. Built the full PPC architecture from day one — launched Sponsored Products, Sponsored Brands, and defensive campaigns simultaneously.
ACoS 42% → 19%
-55%
ACoS reduction
Maintained
Revenue impact
Inherited a bloated account with broad-match-only campaigns bleeding budget. Restructured match types, killed wasted spend, and rebuilt targeting from search term data.
TACoS 18% → 11%
-39%
TACoS drop
+24 spots
Organic rank lift
Scaled ad spend 3x while total advertising cost of sales dropped. The PPC flywheel kicked in — ad sales fed organic rank, organic rank reduced ad dependency.
What’s Working Now
Patterns I’m seeing across accounts this quarter. Updated as the algorithm moves.
Titles front-loaded win in Rufus. Keyword in the first 3 words improves ranking by 40% in conversational queries.
Dynamic Up&Down bids outperform Fixed bids by 18% CVR in high-competition categories this month.
A+ Content with active comparison modules generates 2.3× more Rufus Q&A coverage than listings without A+.
Single-ASIN ad groups (SKAG) are recovering. Accounts with SKAG structure showing 22% lower ACoS vs. broad groupings.
Amazon’s official MCP Server launched Feb 2026. Powerful — but dangerous without COGS context. Use with caution.
Why brands trust us
4x
Amazon Certified
2
Marketplaces
19
Software Modules
$1M+
Ad Spend Managed
Certifications
Lenin Acosta
I run ACOS-TA from Buenos Aires. Boutique by choice — I work with a small number of brands so each one gets my full attention, not a junior account manager reading a script.
My background is unusual for this space: psychology, then software development, then Amazon. That mix is why my approach works differently. I understand the buyer, I built the tools, and I operate the campaigns myself.
Psychology
Started in behavioral psychology — understanding why people buy shaped how I think about ad strategy.
Development
Taught myself to code so I could build the tools I needed. 19 modules later, the system runs daily.
Amazon PPC
Where it all converges. Buyer psychology meets data engineering meets advertising.
Simple pricing
No setup fees. No long-term contracts. Software included in every plan.
Launch· First 90 Days
1–5 ASINs
Up to $5K/mo ad spend
- SP campaign management
- Campaign structure + naming
- Biweekly search term harvesting
- Bid optimization (AI-assisted)
- Biweekly report + action plan
- Monthly strategy call (30 min)
- Slack/WhatsApp support
- Platform access (read-only)
Starter
5–15 ASINs
$5K–$15K/mo ad spend
or 10% of ad spend (whichever is higher)
- Full PPC management (SP + SB)
- Weekly search term harvesting
- Bid optimization (AI-assisted)
- Weekly report + action plan
- Biweekly strategy call (30 min)
- Slack/WhatsApp async support
- Platform access (full)
Growth
15–50 ASINs
$15K–$50K/mo ad spend
or 10% of ad spend (whichever is higher)
- Everything in Starter + Sponsored Display
- Listing optimization (full)
- Image audit + recommendations
- Competitor gap analysis (monthly)
- Weekly strategy call (45 min)
- Priority response (< 4 hours)
- Monthly health report (0-100)
Scale
50+ ASINs
$50K+ ad spend
Custom scope
- Everything in Growth + Multi-marketplace (US + MX)
- Dedicated strategy and planning
- Custom reporting cadence
- Priority Slack channel
- Quarterly business review