Your ACoS has my
name on it.
I'm the only Amazon PPC specialist who delivers two scores in one free audit — your PPC health AND your Rufus readiness — using proprietary software built by the same person managing your account.
Powered by 20 proprietary AI modules — built in house, used only for our clients.
Two scores. One audit. No juniors. No black boxes.
3
brands
$1M+
managed
Zero
black boxes
What I do
COSMO Persona Framework
Campaigns built from buyer intent, not keywords. We map Rufus AI intent clusters to your campaign architecture before spending a single dollar.
Rufus-Ready Audit
Two scores in one free session: your PPC Account Score (0-100) + your Rufus-Ready Score (0-100). Most audits stop at campaigns and miss the listing layer entirely.
Open Dashboard
You see exactly what I see. Every week. No filtered reports, no cherry-picked metrics — full access to your account data, unfiltered.
90-Day Commitment
Measurable progress across 5 KPIs in 90 days — TACoS, Wasted Spend, Impression Share, COSMO Score, Ad Sale % — or month 4 is on us.
Full-Stack Execution
PPC + Listing + AI-generated images + Rufus optimization. Every lever, managed by the same specialist who built the tools.
TikTok Shop Expansion
Amazon-to-TikTok strategy for brands ready to diversify. Coming soon.
How I work
Four steps. No mystery, no magic — just a repeatable system that compounds over time.
Dual Audit
I run two audits simultaneously: your PPC account health (0-100) and your Rufus-Ready Score (0-100). Most agencies only see half the picture.
COSMO Persona Mapping
Using Rufus intelligence data, I identify your buyers' real search intent and map it into 2-4 personas. Your campaign structure follows buyer behavior, not keyword lists.
Build & Optimize
I build campaigns from the persona framework with bids calculated by RPC × Target ACoS formula. No gut feel. Every bid has its math.
Open Reporting
Weekly report with full unfiltered access to your data. TACoS trend, Wasted Spend recovered, COSMO Score progress — you see exactly what I see.
Not a dashboard.
A decision engine built from scratch.
20 proprietary modules. No third-party tools making decisions for your campaigns. Every insight comes from code we wrote, tested, and run daily on real Amazon accounts.
Built in Python. Every report — Search Terms, Search Query Performance, Brand Analytics, Business Reports — processed and cross‑referenced automatically.
Built on the top 5 expert frameworks
AdLabs · Trivium Group · Sophie Society · Junglr · My Amazon Guy — synthesized into one proprietary workflow. Every optimization decision is backed by methodology, not guesswork.
Decision engine
Algorithmic bid management that runs daily — adjusts bids based on ACoS targets, conversion velocity, and spend pacing.
Built by a PPC manager
Not a generic SaaS. Every module solves a real problem I faced running campaigns at scale.
COSMO & Rufus intelligence
Extracts real buyer questions from Amazon's Rufus AI and optimizes listings for COSMO's semantic search. VOC pre-validated by Amazon — not guesswork.
Full transparency
You see every change, every bid, every keyword move. The same dashboard I use.
Built-in CRM with SLA alerts
Task tracking, deadline alerts, and SLA monitoring baked in. Nothing falls through the cracks.
AI-assisted, human-decided
The system recommends. I approve. No black-box automation making decisions you can't see.
20
modules
5
areas
80%
less manual work
8 min
reports
From raw data to decisions.
Five Amazon reports. Twenty Python modules. One action plan. Delivered in 48 hours.
20 modules. One system. Zero spreadsheets.
Every tool you see below runs live on every client account we manage.
M11 · PPC Audit · COSMO Score
PPC Audit
Full account audit scored 0–100. Detects wasted spend, missing match types, and keyword cannibalization. Includes COSMO Score — Amazon's semantic algorithm compliance rating.
20 proprietary modules · 5 intelligence layers · Built 100% in house · Zero black boxes
Results that speak
Real accounts. Real numbers. Names withheld for confidentiality.
From zero to +177%
+177%
Revenue growth
45 days
Time to profit
Brand new product, no reviews, no ranking. Built the full PPC architecture from day one — launched Sponsored Products, Sponsored Brands, and defensive campaigns simultaneously.
ACoS 42% → 19%
-55%
ACoS reduction
Maintained
Revenue impact
Inherited a bloated account with broad-match-only campaigns bleeding budget. Restructured match types, killed wasted spend, and rebuilt targeting from search term data.
TACoS 18% → 11%
-39%
TACoS drop
+24 spots
Organic rank lift
Scaled ad spend 3x while total advertising cost of sales dropped. The PPC flywheel kicked in — ad sales fed organic rank, organic rank reduced ad dependency.
What’s Working Now
Patterns I’m seeing across accounts this quarter. Updated as the algorithm moves.
01 — Strategy
The Triple Discovery System: A10, COSMO and Rufus
In 2026, optimizing for one algorithm isn’t enough. Three simultaneous layers determine if your product shows up.
02 — Listing + PPC
Why launching ads without complete A+ Content is wasted money
Every PPC click landing on an incomplete listing converts less. Listing and PPC are not independent.
03 — Mistakes
7 mistakes that destroy your ACoS even with good keywords
The problem is rarely the keywords. It’s almost always what happens before and after the click.
Tier-based campaign structure outperforms flat setups — classify your ASINs by monthly conversions before touching bids.
Ad Sale % above 50% signals dangerous paid dependency — track organic vs paid revenue split weekly.
900% Top of Search modifier on a $0.02 base bid = $0.20 effective in ToS without inflating RoS or Product Page spend.
Sponsored Prompts are billable since March 25, 2026 — audit your active prompts tab in every SP and SB campaign now.
Campaign diary beats gut feel — log every change with before/after metrics to separate causality from coincidence.
Why brands trust us
4x
Amazon Certified
2
Marketplaces
20
Software Modules
$1M+
Ad Spend Managed
5
Expert Frameworks · 1 System
Certifications
What you get here vs everywhere else
Audit scope
PPC campaigns only
PPC + Rufus-Ready (dual score)
Campaign strategy
Keyword-based
Persona-based (COSMO Framework)
Reporting
Monthly filtered report
Open Dashboard — weekly, unfiltered
Who manages your account
Junior after sales call
Founder. Always.
Entry price
$3,000–$5,000/mo min
From $997/mo
Guarantee
“We’ll do our best”
90-Day Commitment — 5 measurable KPIs
Lenin Acosta
I run ACOS-TA from Buenos Aires. Boutique by choice — I work with a small number of brands so each one gets my full attention, not a junior account manager reading a script.
My background is unusual for this space: psychology, then software development, then Amazon. That mix is why my approach works differently. I understand the buyer, I built the tools, and I operate the campaigns myself.
Psychology
Started in behavioral psychology — understanding why people buy shaped how I think about ad strategy.
Development
Taught myself to code so I could build the tools I needed. 20 modules later, the system runs daily.
Amazon PPC
Where it all converges. Buyer psychology meets data engineering meets advertising.
Simple pricing
No setup fees. No long-term contracts. Software included in every plan.
Launch· First 90 Days
1–5 ASINs
Up to $5K/mo ad spend
- SP campaign management
- Campaign structure + naming
- Biweekly search term harvesting
- Bid optimization (AI-assisted)
- Biweekly report + action plan
- Monthly strategy call (30 min)
- Slack/WhatsApp support
- Platform access (read-only)
- 🛡️ 90-Day Commitment included
Starter
5–15 ASINs
$5K–$15K/mo ad spend
or 10% of ad spend (whichever is higher)
- Full PPC management (SP + SB)
- Weekly search term harvesting
- Bid optimization (AI-assisted)
- Weekly report + action plan
- Biweekly strategy call (30 min)
- Slack/WhatsApp async support
- Platform access (full)
- 🛡️ 90-Day Commitment included
Growth
15–50 ASINs
$15K–$50K/mo ad spend
or 10% of ad spend (whichever is higher)
- Everything in Starter + Sponsored Display
- Listing optimization (full)
- Image audit + recommendations
- Competitor gap analysis (monthly)
- Weekly strategy call (45 min)
- Priority response (< 4 hours)
- Monthly health report (0-100)
- 🛡️ 90-Day Commitment included
Scale
50+ ASINs
$50K+ ad spend
Custom scope
- Everything in Growth + Multi-marketplace (US + MX)
- Dedicated strategy and planning
- Custom reporting cadence
- Priority Slack channel
- Quarterly business review
- 🛡️ 90-Day Commitment included
🛡️ 90-Day Commitment — All plans
If after 90 days you can’t see measurable improvement in at least 2 of these 5 metrics — TACoS, Wasted Spend, Impression Share, COSMO Score, Ad Sale % — month 4 is on us. No asterisks.